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Cost of making face-to-face
contact with potential customer
$
=With exhibitions
$96
**
$
=Without
$1,039
**
53%
plan to buy one or more products as a
result of what they saw at an exhibition*
45%
develop an emotional connection
after interacting at a trade show**
66%
attend trade shows to increase their
professional knowledge*
83%
of attendees report they attend the Everything Under the Sun Expo
sm
to learn about new products***
77%
of qualified attendees at an exhibition represent new customers*
*Source: Exhibit Surveys, Inc.
**Source: CEIR - Center for Exhibition Industry Research
***2016 EUSE post event evaluations
93%
of EUSE Exhibitors rate the show as
Good or Excellent ***
96%
of EUSE Exhibitors report the show
met their goals ***
exhibiting
Stats
3