October 2020 • Florida Pool Pro
Founded over 30 years ago by Jack
Beane, Jack’s Magic Products, Inc., has
become the pool and spa industry’s leader
in manufacturing products for identifying,
preventing and removing stains and
discoloration in swimming pools and spas.
Jack calls himself a “fix-it” guy and has
specialized in helping to solve the pool & spa
industry’s problems. Jack developed the first
Jack’s Magic products (The Iron, Cobalt &
Spot Etching Stuff and The Pink Stuff) as a
combined system to help his customers solve
spot etching and iron issues in their pools.
These products quickly formed the basis of
the Jack’s Magic Stain Program™. By treating
stain issues with the pool water left in the pool,
it is estimated that the Program saves over
200 million gallons of pool water annually
that would otherwise be lost to draining and
Jack’s Magic supports its brand, products,
programs, and customers through training,
education, and support. “We consider
educating industry professionals as one of
the important ways a company can ‘give back’
to the swimming pool industry” says Jack
Beane, president of Jack’s Magic Products,
Inc. “Obviously, we’d like the professionals
we train to use our products, but we believe it’s
most important to be able to solve problems,
whether they involve our products or not”.
Jack’s Magic offers its Certified Stain
Specialist (CSS)™ training program to
service professionals across the country
as a way to increase their value to their
customers. The CSS program includes a
comprehensive training session designed
to educate pool service professionals on all
aspects of swimming pool stain identification,
stain removal, and stain prevention as well as
successful stain-free pool start-ups. To achieve
CSS status, pool service professionals must
demonstrate a level of proficiency on the CSS
The Jack’s Magic team strongly
believes that an educated pool professional
is in the best position to ensure that a pool
remains beautifully stain-free and safe to
swim in. If pool owners have a positive
experience with support from knowledgeable
pool professionals, they in turn become
‘ambassadors’ for pool ownership in general.
Headquartered in Largo, Florida, Jack’s
Magic boasts a facility with almost 50,000
square feet of production, distribution,
technical, and administrative space. This
impressive facility allows Jack’s Magic to
meet their current growth as well as plan
for substantial future growth. Included
in the production facility is a state-of-
the-art packaging room enabling Jack’s
Magic to adhere to the highest standards of
manufacturing quality control.
Jack’s Magic is one of the most widely
known and respected brands and is committed
to the highest levels of customer satisfaction.
In a 2018 PSN Brand Use Study, Jack’s Magic
tied for top in “Brand Familiarity” and was
second for “Brands Used in the Past 2 Years”.
Jack’s Magic does not use any automated
answering systems or call center employees.
If a call is received during business hours,
a Jack’s Magic employee will always be
available to answer any questions.
For product information, technical
support, and educational resources, please visitwww.Jacksmagic.com
or call 800-348-1656.
Jack's Magic Products
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