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12

Florida Pool Pro

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• October 2020

When I first got into this business, I had pools paying a one

amount per month and others that I fetched an additional $30

more per month. The difference didn’t seem to be too much.

The business that I bought was breaking even, so I knew I had

to either figure out my costs, or relegate the company to making

no money. I figured the first place to look is my actual cost to

clean a pool. Hmmmm…. Where to start?

I first built a monthly model based on cleaning 75 pools for one tech. If

the tech visits all 75 clients once a week, and uses on average two “units”

of chemicals at every stop (a unit being a jug of bleach, bag of shock, two

chlorine tabs or gallon of acid).

This established my chemical cost per week per pool using two units. To

put this on a monthly basis, we must multiply by 52 weeks, and divide by

12 months (to accommodate the four extra weeks per year when servicing

weekly but charging monthly). With this math, the chemicals per month were

calculated (cost per week * 52 weeks / 12 months).

Next let’s look at the truck expense. A decade old Ford Ranger or Nissan

Frontier can be purchased used and then amortize the life of the truck over

four years to figure the actual cost of the truck’s depreciation per year and

divide by 12 to break it down per month. If we divide the monthly truck cost

by 75 pools, you get the truck expense per pool per month.

If we stay on the vehicle costs, we then look at auto liability insurance cost

per year, and break it down to the rate per month. When we divide this into

75 pools, we get our truck insurance costs per pool per month. When we

include fuel expense, let’s say one fill-up per week and then figure the cost

per month, and divide by 75 pools again to find the per pool per month cost

for gasoline. When incorporating vehicle maintenance, divide a monthly cost

by 75 pools and it adds another item to the list per pool per month. Add all

of these items together to calculate a total monthly truck expense.

Now we get to a more tricky number, labor. Start off simple using a nice

round number for how much a tech would cost per hour, and let’s say our

tech works eight hours a day to clean 15 or so pools per day. If we take this

Pricing your pool maintenance

By Brett Scully, Vero Pool, Inc. /

brett@veropool.com

THE SCOOP ON SERVICE