Florida Pool Pro
• October 2020
When I first got into this business, I had pools paying a one
amount per month and others that I fetched an additional $30
more per month. The difference didn’t seem to be too much.
The business that I bought was breaking even, so I knew I had
to either figure out my costs, or relegate the company to making
no money. I figured the first place to look is my actual cost to
clean a pool. Hmmmm…. Where to start?
I first built a monthly model based on cleaning 75 pools for one tech. If
the tech visits all 75 clients once a week, and uses on average two “units”
of chemicals at every stop (a unit being a jug of bleach, bag of shock, two
chlorine tabs or gallon of acid).
This established my chemical cost per week per pool using two units. To
put this on a monthly basis, we must multiply by 52 weeks, and divide by
12 months (to accommodate the four extra weeks per year when servicing
weekly but charging monthly). With this math, the chemicals per month were
calculated (cost per week * 52 weeks / 12 months).
Next let’s look at the truck expense. A decade old Ford Ranger or Nissan
Frontier can be purchased used and then amortize the life of the truck over
four years to figure the actual cost of the truck’s depreciation per year and
divide by 12 to break it down per month. If we divide the monthly truck cost
by 75 pools, you get the truck expense per pool per month.
If we stay on the vehicle costs, we then look at auto liability insurance cost
per year, and break it down to the rate per month. When we divide this into
75 pools, we get our truck insurance costs per pool per month. When we
include fuel expense, let’s say one fill-up per week and then figure the cost
per month, and divide by 75 pools again to find the per pool per month cost
for gasoline. When incorporating vehicle maintenance, divide a monthly cost
by 75 pools and it adds another item to the list per pool per month. Add all
of these items together to calculate a total monthly truck expense.
Now we get to a more tricky number, labor. Start off simple using a nice
round number for how much a tech would cost per hour, and let’s say our
tech works eight hours a day to clean 15 or so pools per day. If we take this
Pricing your pool maintenance
By Brett Scully, Vero Pool, Inc. /firstname.lastname@example.org
THE SCOOP ON SERVICE