swimming pool association

Busy: the new “normal”

Maurice Bushroe
Blue Ribbon Pools

The new normal for business leaders is being very busy. It’s a good problem, but it’s still a problem. Sales dollars are not the same as profit dollars and cash flow must be carefully managed even in the best of times. Be sure your investments increase productivity for the long term. A bunch of new trucks might look good but upgraded customer relationship software could be more important to your long-term success. Are you prepared for higher liability and workers’ compensation bills that are tied to your increased payroll? Consider putting a good amount of cash aside to help avoid problems down the road.

The new normal for employees: there aren’t enough trained employees available to help us meet the higher demand for commercial service and repairs. As business leaders we must make sure our people are properly trained, equipped, and compensated as we push them to deliver more for our customers. And remember, a personal word from an owner or manager might mean more to the new generation of employees than just more money.

The new normal for customers: in our digital world customers expect everything immediately and they want it for free.The reality is that it’s not 2008 and every good service and repair provider is busy. It’s awfully hard to tell your customers that what they want on Tuesday won’t be ready until Friday, or next Tuesday, or the Friday after that. Don’t lose sight of the fact that you’ve worked hard for them in the past and don’t be afraid to gently remind them of that. Keep in mind what they really need is accurate information to share with their guests and management, not overly optimistic promises.

Don’t forget to take a minute to reflect on this fact of commercial service and repair: the guests at our pools have worked and stressed and saved their money for weeks, months, and sometimes years to be in Florida. We wake up here every day; let’s give them the great experience they deserve.

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